Bob The Builder (2-Pack)

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October 30, 2018

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When a user asks a question in Google Search, we might show a summary of the answer in a special featured snippet block at the top of the search results page. This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title and URL. A featured snippet might look something like this on the page:

Featured snippet in search results

Where does the answer summary come from?

The summary is a snippet extracted programmatically from a webpage. What's different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user's question, and display a snippet as a featured snippet in the search results.

Opting out of featured snippets

You can opt out of featured snippets by preventing snippets on your page using the <meta name="googlebot" content="nosnippet"> tag on your page. This will remove all snippets on your page, including those in regular search results.

How can I mark my page as a featured snippet?

You can't. Google programmatically determines that a page contains a likely answer to the user's question, and displays the result as a featured snippet.

Is this part of Knowledge Graph?

No, this is a normal search result, emphasized with special layout.

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